Black Label

Nothing can beat the act of rolling an old fashioned cig. While some people prefer to buy cigarettes, there exists a certain section of others who prefer roll-your-own (RYO) cigarettes. The latter enjoys the time-bound ritual of griding their own tobacco and rolling it up using their choice of rolling paper. The founders of IdukkiGold, Kerala’s marketplace for rolling paper, saw an incredible opportunity among RYO users. Their brand story is one-of-a-kind.